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The Coca - Cola Company introduced a low - sugar, high - protein, lactose - free dairy milk product called Fairlife. For Coca - Cola,

The Coca

-

Cola Company introduced a low

-

sugar, high

-

protein, lactose

-

free dairy milk product called Fairlife. For Coca

-

Cola, Fairlife milk products represent which of the following growth strategies?

Product development

Market penetration

Market development

Product penetration

Diversification

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