The consumer products industry that includes licensed merchandise is a fast-growth industry d. There is no strong indication of growth in demand for such interactive media products as chlidren's eBooks or smartphone or tablet. entertainment apps. e. The industries in which the Wait Disney Company operates ate cleariy attractive and present each business unit with opportunities for above overage returns 1. The motion picture industiy and Wait Disney's Studio Entertainment business unit seems well positioned to capturerevenues from video on demand and subscription video on demand TABLE 1 Industry Attroctiveness Astessment for The Walt Disney Company's Businesses (Scole: 1= very low attractiveness 5 = overage ortroctiveness 10 = very strong ottroctiveness) The consumer products industry that includes licensed merchandise is a fast-growth industry d. There is no strong indication of growth in demand for such interactive media products as chlidren's eBooks or smartphone or tablet. entertainment apps. e. The industries in which the Wait Disney Company operates ate cleariy attractive and present each business unit with opportunities for above overage returns 1. The motion picture industiy and Wait Disney's Studio Entertainment business unit seems well positioned to capturerevenues from video on demand and subscription video on demand TABLE 1 Industry Attroctiveness Astessment for The Walt Disney Company's Businesses (Scole: 1= very low attractiveness 5 = overage ortroctiveness 10 = very strong ottroctiveness)