The conversion rate of an advertising method is the percentage of recipients who respond to an ad or promotion.*

1 point

True

False

The information that a Web site can gather about its visitors is called a(n) clickstream.*

1 point

True

False

Non-addressable media are advertising efforts directed to a known addressee and include direct mail, telephone calls, and e-mail.*

1 point

True

False

A(n) pop-up ad is an ad that appears in its own window when the user opens or closes a Web page.*

1 point

True

False

The advertising-supported revenue model is the one used by network television in the United States. Broadcasters provide free programming to an audience along with advertising messages.*

1 point

True

False

A(n) text ad is a short promotional message that does not use any graphic elements and is usually placed along the top or right side of a Web page.*

1 point

True

False

Statistical modeling is a service that permits the purchase of a domain name to maintain a simple Web site (usually one page) so that the domain name remains in use. *

1 point

True

False

The virtual model is a graphic image built from customer measurements and description on which customers can try clothes.*

1 point

True

False

The personal shopper is an intelligent agent program that learns the customers preferences and makes suggestions.*

1 point

True

False

Digital Rights Management (DRM) software prevents the illegal copying of audio files. *

1 point

True

False

The recording industry was quick to embrace online distribution of music.*

1 point

True

False

Domain name parking is a technique that tests theories that CRM analysts have about relationships among elements of customer and sales data. *

1 point

True

False

A strategic alliance can occur whenever sales activities on a companys Web site interfere with its existing sales outlets.*

1 point

True

False

Viral marketing relies on existing customers to tell the companys prospective customers about the products or services they have enjoyed using. *

1 point

True

False

A(n) search engine is a company that serves as a clearinghouse or marketplace for sites that run affiliate programs and sites that want to become affiliates.*

1 point

True

False

Many companies sell goods and services on the Web using an adaptation of a mail-order catalog revenue model that is more than 100 years old.*

1 point

True

False

In a CRM system, the multiple sources of information about customers, their preferences, and their behavior are entered into a large database called a(n) data mining. *

1 point

True

False

Some online stores include a feature that lets two shoppers browse the Web site together from different computers.*

1 point

True

False

When two or more companies join forces to undertake an activity over a long period of time, they are said to create a(n) cannibalization.*

1 point

True

False

Please fill the following in the answer space: Student Name: _________________________ Student ID #: ___________________________ **

In detail, please discuss how companies use the Web to connect with customers as well as create an effective business presence on the Web. Please give one example each to support your answer. (5 Marks)*

5 points

A(n) affiliate program broker is a Web site that helps people find things on the Web. *

1 point

True

False

In detail, please discuss how firms use product-based and customer-based marketing strategies. Please give one example each to support your answer. 5 points

(5 Marks)*