The Daymont Hotel used a perceptual map to survey loyal travelers (through their frequent-flier program), and the sample was obtained from visitors to all its hotels. The perceptions were those of current, not potential customers. The Daymont is known for being "reasonable" in its rates and attracts younger crowds who don't want to spend lots of money for a room. The Daymont likes having a youthful appeal (or position!) but realizes that it is attracting people outside of the markets it is targeting. The use of a perceptual map has assisted the Daymont in all of the following EXCEPT: @ a. The customer segments on the perceptual map offer a look at what's going on in the marketplace O b. The Daymont can be successful in the bury hotel market O c The Daymont could attract older customers looking for reasonable rates d The Daymont's repositioning could include an ad campaign that emphasized reasonable ratesDuring the COVID-19 pandemic, airline travel decreased dramatically. To encourage people to fly, Southwest airlines has positioned itself as the low fare, friendly carrier. Southwest is offering 65,000 frequent flyer miles for a limited time plus 3,000 anniversary points, plus double points on Southwest purchases O and points for a companion pass. Southwest doesn't charge change fees or baggage fees as opposed to competitors like American Airlines, According to Michael Treacy and Fred Wiersema, in The Discipline of Market Leaders, in which of the basic corporate strategies to creating value and achieving market stature does Southwest excel? a Product leadership b. Technology c Operational excellence ' d. Customer intimacy