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The diagram below represents the Boston Consulting Group ( BCG ) matrix, a tool managers use to evaluate business units. Managers decide whether to divest
The diagram below represents the Boston Consulting Group BCG matrix, a tool managers use to evaluate business units. Managers decide whether to divest or keep each business and, if the decision is to keep it how much to invest in it
Use your knowledge of the Boston Consulting Group matrix to select the correct labels in the diagram.
Ahigh low
BMarket Growth Rate, Relative Market Share
Chighlow
DMarket Growth Rate, Relative Market Share
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