The Differences among Data, Information, Business Intelligence, and Knowledge. The core divers of the information age include dato, information, business inteligence, and knowledge. Realiang the value of obtaining real-time data from connected "things" will allow you to make more informed decisions, identify new opportunites, and analyze customer patterns to predict new behaviors. This activity is important, because to compete in the information age, you need to understand the differences among data, information. business intelligence, and knowledge Drag cach term on the ieft to the appropriate category on the nght uncerpertormirg knowing uat Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems