The executive summary is a small, summarized version of your marketing plan. The main objective is it to briefly list and describe all relevant components. Keep in mind that most executives who'll read your marketing plan won't have the time to read the full document.Therefore, you need to make sure that they're immediately getting the full picture.

Mission Statement

What do you want to do? Why do you want to do it? Who do you do it for?

Situation Analysis

Product/ServiceWhat are you selling?

Unique