The flight attendant had to ask her twice, Anything to drink, ma'am?" "Oh, sorry-water, no ice, please," said Noelle Freeman, the CFO of Franklin Climate Systems. Watching the clouds out her window at 30,000 feet, she'd been deep in thought. She was on her way home from two days in Arkansas visiting her company's largest facility. Franklin was in the business of designing, engineering, and manufac- turing climate control systems for cars and SUVs. It was a division of FB Holdings, a manufacturing company based in Aurora, Illinois, and it had the unfortunate distinction of having been the group's poorest-performing unit for nearly a decade. As CFO, Noelle was, of course, concerned about the numbers. But after spending time in Little Rock, she worried they might be facing a bigger problem. She'd gone to Arkansas to review operational plans and financial projections for the rest of the year with the team on the ground. FB Holdings had made it through the financial crisis of 2008 without losing moneybut the climate control systems divisions, a Tier 1 automotive supplier, had not fared as well. Franklin had finally returned to profitability, but she and Cameron Koren, a turnaround specialist who'd been brought in as CEO five years earlier to right the ship, were still working hard to keep the busi- ness on track. She knew the Little Rock plant had been through years of belt-tightening and turn- over, so she hadn't expected a warm welcome, but the negative vibe she'd felt from the employees had been even worse than she'd expected. The word that kept popping into her mind was toxic." Doug Lee, the company's head of HR, had warned her and Cameron about the plant's "bad mood," as he called it. He'd been very vocal about his concerns that although Franklin was now on stable financial ground, a less quantifiable prob- lem was still dampening performance: extremely low morale and widespread disengagement, especially in Little Rock. Noelle had listened to Doug's concerns, but as a numbers person, she'd assumed that once the A FRANCESCA GINO is a behavioral scientist and the Tandon Family Professor of Business Administration at Harvard Business School. HBR's fictionalized case studies present problems faced by leaders in real companies and offer solutions from experts. This one is based on the HBS Case Study "Webasto Roof Systems Americas: Leadership Through Change" (case no. 917015-PDF-ENG), by Francesca Gino and Paul Green, which is available at HBR.org. division was out of the red, the people problems would go away. As the plane descended into Aurora, Noelle won- dered if she was wrong. This may be a problem a spreadsheet just can't fix, she thought. TWO DAYS EARLIER It was Noelle's third scheduled meeting to review financials, and again she was alone in a conference room waiting for people to show up. When one of the plant supervisors popped his head into the room, she asked, "Are you joining?" "I guess so," he said noncommittally and took a seat at the opposite end of the table. Noelle leaned toward him, hoping to demonstrate her eagerness to engage. He leaned back. "I don't even know if I'm supposed to be here, he said. "I got an invite, but it was forwarded to me by someone else." Noelle had been hearing things like that all day. It was clear that people weren't communicating across depart- ments or even with colleagues on their own teams. No one seemed interested in hearing a financial update-the few who had shown up in previous meetings were just short of hostile. When she'd walked "The feeling is that Aurora is focused on the bottom line. Everything that's been done over the past few years has been about the penny, not the people." "It doesn't look like anyone else is coming to this meeting, she said, look- ing at the clock, which now read 11:20. "Can you tell me what's going on here?" Marshall sat quietly for a minute and then shrugged. "I guess I have nothing to lose at this point," he said. "This just isn't a good place to work anymore. I have people quitting or threatening to quit all the time. People don't like coming to work. They clock in and clock out. I've been here for 18 years, and it hasn't always been like this. We used to have fun at work, and we'd hang out together after. Now all I hear is 'I just want to do my job and get out of here? There's no sense of community. "Because of the cuts?" she asked, knowing the answer before she even finished the question. "Yes, exactly. Everyone knows that the company hit hard times. But all the 'belt-tighteninghe used air quotes here, and Noelle winced, realizing how with me, Noelle said. I imagine it can't be easy." "Like I said, nothing to lose." Marshall smiled ruefully. But it's sad. I remember when it felt like the company noticed me, even cared about me. But now it's like nobody trusts anybody." "Is there any way the company can regain your faith?" "Honestly, I'm not sure. The feeling is that Aurora is focused on the bottom line. Everything that's been done over the past few years has been about the penny, not the people. The message has become Just be glad you have a job.' And I haven't seen any signs that things will be changing anytime soon." BACK IN AURORA The morning after Noelle returned from Little Rock, she found herself in another empty conference room, this time waiting for Cameron and Doug. A few ust short of hostile. When she'd walked nto the building earlier that day, it had een dead silent. On the plant floor and n the offices people kept to themselves; when she walked by, no one even looked p. There was no bustle, no camaraderie. "Can I ask you a favor, Marshall? Hoelle asked. "It is Marshall, right?" He nodded. here, and Noelle winced, realizing how stupid the euphemism sounded-"has taken a toll. The perks that used to bring teams togetheron-site lunches and dinners; bonuses, even small onesthey meant a lot to our people. Now we don't do anything for them. And making $15 an hour isn't cutting it for them." "I appreciate your being candid waiting for Cameron and Doug. A few minutes later, they walked in together. "How was your trip?" Cam asked. "Bleak," she said. She recounted her meeting with Marshall. Cam shook his head impatiently. These are tough times for everyone. Our other sites have felt the pinch, but none has turned as sour as Little Rock." He paused. You know we're still under intense scrutiny from FB. Layoffs might be our best option to keep things moving in the right direction." Noelle exchanged a quick glance with Doug. She knew he was adamantly against more layoffs now that they were on better financial footing. I realize that personnel cuts are not necessary from a financial perspective. But culturally, it might be time for a purge, Cam continued. We can't have people like Marshall-a supervisor- spreading doom and gloom across the entire facility. We need people who are positive about the company's future, not holding on to an unattainable past. Doug spoke up. "Respectfully, I dis- agree with you, Cam." He had never been one to tell the CEO only what he wanted to hear. "These employees have stuck with us through the worst of it, and with the right initiatives, we can bring them back around. Additional layoffs-especially now that we're making money again- would just make things worse. And who wants to join a company that treats its peo- ple like that? How would we find enough people to replace the experienced-albeit disengaged-staff we'd be letting go? And remember the research I showed you: financially, and maybe that's because we have too many people holding us back.5 It's like we're surgeons who have a patient bleeding out on the operating table. Do we join hands and sing Kumbaya'? Or pull out our scalpels?" Doug stood firm. I thinkand correct me if I'm wrong, Noelle-that the bleeding has stopped. So now it's more like we have a patient in the ICU who needs help getting better." He and Cam sat back and looked at her, waiting for her response. "You're right that we've stabilized, Doug," she said. "But given what I saw in Arkansas, the patient is definitely not out of the woods." HIT THE RESET BUTTON The following Saturday, Noelle met her friend Joss at the reservoir near their houses. The two women had gone to business school together and had both ended up in Aurora, so they often turned to each other for work advice. Having executed a successful turnaround as COO of a construction company, Joss had been especially helpful to Noelle during her time at Franklin. Now, as they started out on their five-mile loop, Noelle described the though it's hard, you have to fix that first. I gave you the name of the consul- tants we worked with, right?" "Yes, Doug and I even had an explor- atory call with them. But whenever we've floated the idea of working with them to Cameron, he has shot it down, saying we can't afford it right now. And he's right. Our bottom line will look better if we keep reducing overhead rather than spending more money to try to fix the problem. "For our company, it was the best money we ever spent," Joss said. "Ardu- ous, yes. Time-consuming, yes. Most of the time it felt like I was living in a Dilbert parody. But employees' attitudes have really improved, and so have the numbers. I've got more than enough to do with the financials-I don't know why I'm even getting involved. But I hate feeling that the executive team is letting our people down-and using my num- bers to justify it." 8 "Bringing the company back to a high level of operational performance will take the focus and energy of hundreds of employees, Joss said. "Cameron is kidding himself if he thinks he can rely on a few good people who somehow-miraculously-manage to remember the research I showed you: Companies that lay off large numbers of employees are twice as likely to file for bankruptcy as companies that don't." "But your engagement surveys-not to mention the anecdotal stories like Noelle's-show that things are just getting worse, Cam responded. So I'm struggling to find a way to make this work. We're still not where we need to be operationally and five-mile loop, Noelle described the situation in Little Rock and Cameron and Doug's most recent debate. "We talked a lot about 'excising the bad seeds, and as you know, we've already laid off a lot of people. But the crazy thing is that even once the worst offenders were gone, morale stayed just as low." "It's not the people who are toxic," Joss said, it's the culture. 6 So even somehow-miraculously-manage to stay engaged through another round of cuts." "I just keep looking around for the reset button," Noelle said. "Unfortunately, when it comes to culture, no such thing exists." Reprint Case only R1806X SHOULD NOELLE SUPPORT THE LAYOFFS OR ADVOCATE FOR CULTURE CHANGE?