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The focus of this will be the evaluation of the options presented. You must come up with a pricing recommendation. Here the McMullen & Bergman
The focus of this will be the evaluation of the options presented. You must come up with a pricing recommendation. Here the McMullen & Bergman (2018) article will assist you. Consider not only the price to charge, but issues of price discrimination, price experimentation, accessibility vs. sustainability, and to scale or not to scale
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