[The following information applies to the questions displayed below.] Simon Company's year-end balance sheets follow. 2015 2014 2013 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses $ 30,400 $ 35,250 $38,400 87,500 62,500 50,000 111,500 83,800 52,500 10,550 9,300 4,600 230,000 282,000 250,500 Plant assets, net Total assets 375,500 $ 521,950 $441,350 $ $ 129,600 $ 73,750 $50,800 Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings 95,500 98,750 84,000 163,000 163,000 133,850 163,000 105,850 77,700 Total liabilities and equity 375,500 $ 521,950 $ 441,350 $ The company's income statements for the years ended December 31, 2015 and 2014, follow. For Year Ended December 31 2015 2014 520,000 Sales $695,000 Cost of goods $ 417,000 $332,800 sold Other operating 201,550 124,800 expenses Interest expense 12,100 13,400 Income taxes 9,550 8,800 479,800 Total costs and expenses 640,200 Net income $ 54,800 $ 40,200 Earnings per share $ 3.36 $ 2.47 Evaluate the company's efficiency and profitability by computing the following for 2015 and 2014. (1) Profit margin ratio. Choose Numerator: Profit Margin Ratio Choose Denominator: Profit Margin Ratio Profit margin ratio / 2015 2014 % % 1 Hints References eBook & Resources Hint #1 Check my work value: 1.78 points (2)Total asset turnover. Choose Numerator: Total Asset Turnover Choose Denominator: - Total Asset Turnover Total asset turnover times times / 2015 2014 1 (3)Return on total assets. Choose Numerator: Return On Total Assets Choose Denominator: - II Return On Total Assets Return on total assets 1 11 % 2015 2014 / 1 %