Question
The following questions needs to be done with the help of case study below: Mike, a recent college graduate, opened a chequing account with a
The following questions needs to be done with the help of case study below:
Mike, a recent college graduate, opened a chequing account with a local bank. He asked numerous questions before deciding on this bank, including inquiring about chequing account fees and annual credit card fees. When Mike returns from his first international business trip, he is surprised to see numerous fees on his credit card statement and his bank statement. When he calls the bank, he is informed that it recently added service charges on international transactions involving its chequing and credit card accounts. When Mike protests, the bank points out that his last statement included a flyer detailing these changes. Looking back, Mike realizes that he did, in fact, receive the information but had ignored it because it was included with considerable advertising about car loan rate specials and because the lengthy document was in very small print.
- Comment on the ethics of banks and other financial institutions' efforts to notify customers of fee changes. Should a letter specifically dealing with these changes be sent to ensure that customers are aware of the information?
- Is there a lesson to be learned from Mike's experience?
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