The following statements discuss pros and cons of in$-$game advertising. Choose a false statement among them. A$.$ In$-$game advertising is one of the most effective and practical marketing communication tools, as it can access a diverse population. B$.$ Advertisements as a background tend to enhance realism in games since ads actually exist in the physical real world. C$.$ Too much attention to games can lower the overall effectiveness of in$-$game advertising. D$.$ Negative experiences from too much exposure to a commercial message can cause backfire from gamers. E$.$ In$-$game ads' messages are mostly positive for gamers as they love games.