Question
The Hierarchies of Effects is a useful tool to explain how a consumer's attitude develops for various types of products depending on the level of
The Hierarchies of Effects is a useful tool to explain how a consumer's attitude develops for various types of products depending on the level of motivation. Describe how your attitudes have developed for 3 different products according to the different hierarchy types. Does your attitude development follow the predicted sequence of steps? How can marketers use this tool effectively?
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
