The IKEA method is still one of the best recent illustrations of what hybrid strategy entails, and also explains why it is so difficult to replicate. However, maintaining the risks that lead to a "stuck in the middle" condition requires tremendous management effort. The company is noted for its modern designs of various appliances and furnishings, and its work is frequently associated with eco-friendly interior design simplicity. Furthermore, the company is noted for its cost management, operational details, and ongoing product development, which has allowed it to cut its pricing by 2 to 3%. Questions: a. Explain how IKEA was able to achieve cost leadership. b. Decide how IKEA will set itself apart from its competitors. c. Explain how IKEA is attempting to keep its "hybrid" model viable and avoid becoming ((caught in the middle)) d. Can you name a company that is similar to IKEA, why, explain?