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The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event https://worldwatercongress.org/ and any
The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event https://worldwatercongress.org/ and any other relevant websites, and answer the following questions: (b) Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
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