The lemon tree is a high fashion boutique selling top$-$of$-$the$-$line women's clothing and accessories. The keys to it success include knowing customers changing tastes and providing something different than other retailers. In addition, because of demanding clientele, the lemon trees med management is investing in the use of one$-$to$-$one marketing and artificial intelligence. The least important environmental force of the elementary at this time is likely to be multiple$-$choice economic competitive technological social regulatory