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The marketing department of a renowned firm wants to improve strategic decision making, track the actions of other players in the market, and provide early
The marketing department of a renowned firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?
The marketing department of a renowned firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?
database marketing
ethnographic research
competitive marketing intelligence
customer relationship management
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
