The marketing message of a successful procedure should always slightly exaggerate mention patients' names keep expectations high to remove anxiety be truthful Question 4 10pts The reputation of excellence directly connected to a facility's name is an branding reaction marketing ploy educational approach advertisement You are permitted to use patients names and testimonials as long as you tell the truth get a signed release include pictures only use on hospital's website Question 6 You are permitted to use patients names and testimonials as long as you. tell the truth get a signed release include pictures only use on hospital's website