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The marketing of products is vastly different from the marketing of services.Whereas products can be experienced through the senses (sight, smell, touch, etc.), services are
The marketing of products is vastly different from the marketing of services.Whereas products can be experienced through the senses (sight, smell, touch, etc.), services are experienced in the moment.Products are highly tangible; services are highly intangible.Discuss some of the challenges marketers face when promoting services.Use at least two outside sources which must be properly documented.
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