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The methods of developing a deep understanding of customers and their needs vary extensively from one industry to another. All of the methods below are
The methods of developing a deep understanding of customers and their needs vary extensively from one industry to another. All of the methods below are traditional approaches for soliciting stakeholder opinions and eliciting requirements EXCEPT: a. conduct focus groups. b. create prototypes. c. passive approach/no probing questions. d. observation and participation
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Principles And Practice Of Marketing
Authors: David Jobber, Fiona Ellis-Chadwick
10th Edition
1526849534, 978-1526849533
