The Montreaux Chocolate case describes Andrea Torres' and the new product development team's decisions around the launch of a new chocolate product specifically for the US market.  As you will see from the case, Torres is considering A) further product testing B) a test market in selected markets C) a regional rollout or D) a national launch. Our discussion will focus on 1) use of research results in determining viable options for new product launches; 2) deciding what to do.

Please use the following questions to guide your preparation of the case:

1. What are the key challenges and marketing issues Andrea Torres must address at this time? Why do you feel these issues and challenges are key to the success of the new product line?

After analyzing consumer attitudes, usage, motivations, and benefits of chocolate products to consumers, how viable are the recommended new product concepts? Should others be explored?

Should Torres recommend A) further product testing B) a test market in selected markets C) a regional rollout or D) a national launch? Why?

You should address question 3 in a persuasive memo not to exceed one page and one additional page of exhibits (no more than 3 exhibits). Please see attached instructions on memo format and grading guidelines. (Note that this case and the free supplemental spreadsheet are available in your Harvard case pack.)