The new version of a popular cell phone is getting a lot of attention because of its better photos. The phone has a new camera and software that make it possible to make more special effects and features for editing photos. The software could have been sent separately. Instead, the focus has been on making it work better with the new hardware in order to give the new phone an extra selling point and make people want to upgrade their phones. With today's phone hardware, the software would not work as well. For example, it would take longer to make effects on photos. The new camera needs even more rare metals that take a lot of energy and make a lot of waste to process, but the company is also promoting how it reuses rare metals from old phones that it has recycled. Independent experts say that about 20% of the metals needed could be recycled from old phones.

The phones are some of the most expensive on the market, but they have been a lot of attention and are also some of the most desirable.

Identify one ethical issue from this scenario

Analyse the ethical issue you have identified