Question
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one in the early stages
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one in the early stages of the product life cycle and one in the mature stage.
- How is marketing different for the two products?
- What improvements to the marketing strategy would you recommend for each if you were the marketing manager?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
