Question
The purpose of the DMMM is to forecast and set goals for an upcoming time period. The VP of Marketing at Google Merchandise Store has
The purpose of the DMMM is to forecast and set goals for an upcoming time period. The VP of Marketing at Google Merchandise Store has asked your team to create a DMMM report for the month of March 2022. Use data available in Google Analytics. 1. Executive Summary: one to two paragraphs on the overview of the report 2. Data Analysis: Review available data and goals in the Google Analytics Demo account. Look for trends and seasonality in users, goals and KPIs that will help you build your goals, KPIs, targets and segments for the DMMM. 3. Digital Marketing and Measurement Model: Create a DMMM for March 2022 based on your team's data analysis. Make sure to justify why you chose the goals, KPIs, targets and segments. 4. Actions: Based on the analysis of their analytics and your DMMM for March 2022, what actions should the Google Merchandise Store team take? Where should they spend their marketing budget? What do they need to do to achieve the outcomes outlined in your DMMM?
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