The purpose of this assignment is to go through the process of running a report in Google Analytics and exporting the data to use in another tool.This is a very common task for Marketers and is something you should be comfortable doing.

Here is the URL for GA Demo:

Google Analytics Demo(Links to an external site.)

Run a report in Google Analytics

Use the Demo Account, 1 Master View

Date Range:A week before due date or your submission date

Report to run:

1. Session by Day

2. Conversions by Day (using Goal 1)

3. Ecommerce (Revenue vsEcommerce Conversion Rate) by Day

Export the data to Excel and then create the following charts in Excel:

1. Sessionby Day

2. Conversions by Day (using Goal 1)

3. Ecommerce (Revenue vsEcommerce Conversion Rate) by Day

Be sure to apply the data visualization best practices you learned in the Data Visualization module.

Arrange the charts on a single page so that it is a clean, professional summary page.Include title, description, and data source.

Include the raw data you pulled from Google Analytics on a separate sheet.

grading

Data Accuracy

Correct data from Google Analytics 20 points

Creation of 3 Charts 20points

Proper Chart Type

Use a chart type appropriate to the data 20points

Chart Elements

Best practices of data visualization included in the charts. 10 points