Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 937,000 | $ | 270,000 | $ | 409,000 | $ | 258,000 | ||||
Variable manufacturing and selling expenses | 463,000 | 111,000 | 194,000 | 158,000 | ||||||||
Contribution margin | 474,000 | 159,000 | 215,000 | 100,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,200 | 8,600 | 40,800 | 20,800 | ||||||||
Depreciation of special equipment | 43,700 | 20,400 | 7,800 | 15,500 | ||||||||
Salaries of product-line managers | 115,800 | 40,600 | 38,900 | 36,300 | ||||||||
Allocated common fixed expenses* | 187,400 | 54,000 | 81,800 | 51,600 | ||||||||
Total fixed expenses | 417,100 | 123,600 | 169,300 | 124,200 | ||||||||
Net operating income (loss) | $ | 56,900 | $ | 35,400 | $ | 45,700 | $ | (24,200) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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