The role of category management within any organisation is likely to transform given the advancement in digitisation such as "Big Data" and machine learning.

With the help of Portfolio Analysis, critically analyse the position of the commodity in the current state and the likely quadrant it is likely to be position in the post digital period. In line with their classification, propose strategic actions you would take now to manage the commodity and new strategies if any in the new normal.

Organisation: P&G

Portfolio Analysis: Kraljic Model (Bottleneck, Strategic, Leverage and Acquisition)