The share of American Greetings are currently trading at an EBITDA multiple that is at the bottom of its peer group. Do you think an 3.5 times multiple is appropriate for American Greetings? If not, what multiple of EBITDA do you think is justified? what is the implied share price that corresponds to that multiple?

Article: American Greetings by Michael J. Schill, Robert F. Vandel Research Associate Professor of business administration. copyright 2011 by the University of Virginia Dardan School Foundation, Charlottesville, VA