The strategy for running a paid search campaign depends on multiple factors. Please, explain what can be the difference between running a campaign for a company that ships nationwide and for a local brick-and-mortar store that doesn't provide shipping. Provide support to your answer using an example.

Main key points to pay attention to while answering the first question

Explain at least two differences;

Your explanation should be clearly supported by the example;

If necessary, attach the images / screenshots