The successful brand is Nike the failing brand is Payless

 1. What is each company's branding strategy? What audience are they targeting.?

2. Diagnose the brands. Why do you think the strong brand is doing well? Why do you think the weak brand is failing?

3. What lessons can the weaker brand learn from the stronger brand? If you were a public relations manager, what kind of branding strategy would you suggest for the weaker company? How would you save them?

4. Is there a need for any type of government regulation in the brands you researched?