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The table below represents a particular consumer's evaluation criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of

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The table below represents a particular consumer's evaluation criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of mountain bicycle. What brand choice this consumer would make when using the Elimination-by- Aspect Rule? (You have all the information necessary to determine the appropriate choice for this decision rule.) Alternative Brands Criteria Minimum Evaluati importance acceptable criteria Shifters performance Attencio Bravo Carlotta Divinia Escape Forte Weight 20 5 5 3 5 3 5 3 Chain ring 25 4 3 6 6 5 6 5 Shifters 22 3 4 4 5 4 4 5 Brakes 18 4 5 4 3 5 6 5 Stem angle 10 4 5 4 3 6 4 5 Aesthetics 10 3 6 4 4 4 3 6

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