Question
The test illustrates the intercultural business communication process as the interaction of three variables: culture, business and communication. Identify five sub-variables for each of these
The test illustrates the intercultural business communication process as the interaction of three variables: culture, business and communication. Identify five sub-variables for each of these three components (culture, business and communication) and discuss their impact on the intercultural business communication process. Please use bullets so the responses are clear and organized.?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Culture 1 Cultural Values and Beliefs Different cultures have distinct values beliefs and norms that shape their behaviors and perceptions in business communication For example cultures that prioritiz...
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Step: 2
Step: 3
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
