Question
The UPF case identifies three general targets for UPF clothing: parents of young children, young enthusiasts and individuals who work outdoors (gardeners, and construction workers).
The UPF case identifies three general targets for UPF clothing: parents of young children, young enthusiasts and individuals who work outdoors (gardeners, and construction workers). What kind of motives would each of these groups have in regard to purchasing UPF clothing? Would these be approach or avoidance?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
