Question
The video link: https://youtu.be/LpV3tMy_WZ0 Empty Esky (https://www.emptyesky.com.au/about/) are planning to distribute a survey to track consumers' experiences of their completed road trips. They have asked
The video link: https://youtu.be/LpV3tMy_WZ0
Empty Esky (https://www.emptyesky.com.au/about/) are planning to distribute a survey to track consumers' experiences of their completed road trips. They have asked you to help them develop the survey (a quantitative research method).
Write one question to be included in the survey. (Hint: Watch the video above to learn why it is important to use close-ended questions in quantitative research).
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
