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The Walt Disney Company has four profitable business segments, described as follows: Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!,

The Walt Disney Company has four profitable business segments, described as follows: Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com Parks and Resorts: Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties Studio Entertainment: Walt Disney Studios, which releases films by Pixar Animation Studios, Marvel Studios, Disney/Lucasfilm, and Touchstone Pictures Consumer Products: Character merchandising, Disney stores, books, and magazines Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows: Income from Operations Revenue Invested Assets Media Networks $6,625 $24,500 $35,899 Parks and Resorts 4,469 20,296 30,670 Studio Entertainment 2,980 9,987 17,154 Consumer Products 1,632 4,651 8,793 a. Use the DuPont formula to determine the return on investment for the four Disney sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places. Profit Margin Investment Turnover ROI Media Networks fill in the blank 1 % fill in the blank 2 fill in the blank 3 % Parks and Resorts fill in the blank 4 % fill in the blank 5 fill in the blank 6 % Studio Entertainment fill in the blank 7 % fill in the blank 8 fill in the blank 9 % Consumer Products fill in the blank 10 % fill in the blank 11 fill in the blank 12 % b. How do the four sectors differ in their profit margin, investment turnover, and return on investment? Consumer Products has the highest profit margin, while Parks and Resorts has the lowest profit margin. Consumer Products has the highest return on investment, while Parks and Resorts has the lowest return on investment.

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