Question
There is a wide choice of breakfast cereals available for consumers. Each company produces several different products in the belief that there are distinct markets.
There is a wide choice of breakfast cereals available for consumers. Each company produces several different products in the belief that there are distinct markets. For example, there is a market composed primarily of children, another for diet-conscious adults, and another for health-conscious adults. Each cereal the companies produce has at least one market as its target. However, consumers make their own decisions, which may or may not match the target predicted by the cereal maker. In an attempt to distinguish between consumers, a survey of adults between the ages of 25 and 65 was undertaken. Each was asked several questions, including age, income, and years of education, as well as which brand of cereal they consumed most frequently. The cereal choices are 1. Tasty Crunchy, a children's cereal, 2. Healthy Belly, a cereal aimed at dieters, 3. GoZero, a cereal that is designed and advertised as healthy and 4. Chocorios, a combination of healthy and tasty cereal. The result of the survey were recorded in the following format - Column 1: Cereal, Cereal Choice; Column 2: Age, Age of respondent; Column 3: Education, Years of education. The complete data can be found in the file cereals.csv. Determine whether there are differences between the ages of the consumers of the four cereals, and whether there are differences between the educational levels of the consumers of the four cereals. Summarize your findings in and create a report describing the differences between the four groups of cereal consumers. You have to analyse the data using R. You may read the data file using the command dat <- read.csv("cereals.csv", header = TRUE) Also, note that the treatment variable, Cereal, has to be a factor variable. First check whether that is indeed the case when you read the data. If not, you have to first change it to a factor variable.
age 29 and eduction 11
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