Think of a market segment based on the University community (ie. dormers, students struggling mentally, student- athletes, etc.) then segment according to the ff. categories (check example on how to properly use it below) A market segment: Students with varying degree programs. By taking into account what program the students' being observed are taking, we can infer what their interests, shared personality traits, and attitudes could be. 1. Measurable: Number of students in each course 2. Accessible: Univeristy Registrar's Office 3. Differentiable: Each student is from a different program/school 4. Substantial: Different students from different schools require different tools and materials which depend on the requirements they need to pass 5. Actionable: Marketing through advertisements, social media marketing, etc. Review the issue