!.Think of a past purchase decision you made. For that purchase decision, discuss how you used the steps in the general model of customer experience

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Need Recognition FIGURE 4,3 General Model of Customer Experience Information Search FIGUbE 4,4 Individualy evaluate choices differently, Purchase/Choice Post-Purchase Evaluation and Bchavior Additional Important Points About the Model We disulist these influcneves nest, 4.1 Concept Check 1. Tist and describe the foe stepe in the cutomer caperience moklel, Ror each scep indicate one key marketing point, 2. What is meant hy the tern buristive, and what role does it play in casromer derision making? 3. Think ahout a recent purchase you mark for sconeching above 3.100. Kecount zour experience ty listing what haspened in each step of the experience. 4.2 Influences on Customer Experience that purchase. Need Recognition FIGURE 4,3 General Model of Customer Experience Information Search FIGUbE 4,4 Individualy evaluate choices differently, Purchase/Choice Post-Purchase Evaluation and Bchavior Additional Important Points About the Model We disulist these influcneves nest, 4.1 Concept Check 1. Tist and describe the foe stepe in the cutomer caperience moklel, Ror each scep indicate one key marketing point, 2. What is meant hy the tern buristive, and what role does it play in casromer derision making? 3. Think ahout a recent purchase you mark for sconeching above 3.100. Kecount zour experience ty listing what haspened in each step of the experience. 4.2 Influences on Customer Experience that purchase