Question
Think of a recent ad you saw or heard on TV, in a magazine, or on the radio. How did the ad use the consumer
Think of a recent ad you saw or heard on TV, in a magazine, or on the radio. How did the ad use the consumer behavior process to influence the consumer to buy? How would you have used the process differently to persuade consumers to buy the product?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
