This is a practice question. I need an accurate answer. There is an answer available on the course hero but it is not accurate. Please take your time to answer this question accurately.

You have been hired as a marketer for a new Canadian brand of reusable, insulated lunch bag. Your company has a team of engineers and a factory that is ready to start production. They need you to finalize the target market and the product. Use of two distinct target markets has been proposed. 1. Consider the Business Environment for any company trying to market Reusable, fashionable bags. Discuss the potential impacts of: Political/Legal trends, Social/Cultural trends, and Competitive trends. 2. Describe the Purchase Decision Process for a reusable, insulated bag. You must include each step in the decision process with practical application to this situation. It is critical that you identify the key spots where the company can best influence the decision process. 3. Consider the Young Professionals Profile below as the target market for the new bag. Young Professionals: 25-40 years old; Product usage: daily Female (male - secondary) with a variety of occupations - middle to upper class social status Urban/suburban dwellers - living in urban rentals and owned condos and suburban owned homes valued at $500,000+. These users are described as fashion conscience trend setters, adventurous, social, environmentally conscientious and early adopters of new products/services. What are two advantages and two disadvantages of this group as a target market? 4. Provide a different target market profile that you would suggest as the target market for the new reusable, insulated lunch bag. 5. Consider the two target markets (Young Professionals and the target you suggested above) and describe how the "Product" would be different for each target market and their wantseeds. Be sure to discuss: how the product will look (for each target market) the product benefits that are similar between the two target markets and the product benefits that are different