this is about the conversation of tires comapny name Michelin this is presentation about the comapny products.

Proceed to summarize the needs/problems I identified as having that your product or service can solve .I am looking for three to four needs/problems.Describe these needs fully, and from the customer's point of view.For example "in our first meeting, you said you needed...."

Then describe your Value Proposition: A summary statement of how the sales offering will add value to the prospect's business by meeting a need or providing an opportunity

Then describe the specific features, and corresponding benefits that your product or service has that will address my needs/problems.Explain these fully.

Then bring up one major objection/concern, and handle it.Pick whatever objection/concern you feel is most relevant (this is from your buyer profile and sales dialogue).Here's how you can do

"One concern that some customers have raised with our product/service is (insert concern here).I'd like to address that concern now if I can..."

Then describe how you will handle the concern