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This weeks' discussion board focus' on the difference between target market and target audience and represents 2% of your total course evaluation. Q1: Which segmentation

This weeks' discussion board focus' on the difference between target market and target audience and represents 2% of your total course evaluation.

Q1: Which segmentation variables are more useful or appropriate for profiling a target market for an automobile like the Mini?

Q2: Similarly, which are more useful or appropriate for profiling a target audience for an automobile like the Mini?

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