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What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within
- What problem does your product or service solve?
- Describe the total market for your solution: Who are potential customers?
- What are the key segments within this market?
- Identify and briefly describe 1-3 segments that this company serves.
- Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
