TikTok has emerged as a key channel with more than 100 million active monthly users in USA alone (WSJ 2021). The CEO of Harvey Norman, Singapore is intrigued by the discussion and hype around Tik Tok and wants to beher understand it from a Marketing perspective. As such, she has appointed you as a consultant to understand some questions in her mind: a. Does Tik Tok have any marketing related implications for retailers? b. If yes, then what would you recommend that we do with it? c. Are there any best practices that we can draw upon? d. What type of investment/ROI can I we expect from this new medium