TO ACHIEVE THE FOLLOWING GOALS SUCH AS;

• To become the top most go for university in Western Visayas
• To increase enrollees of graduate school
• To produce globally competitive leaders

QUESTIONS:

1. What are the Marketing materials used for the Tools of Integrated Marketing Communications such as; (5 examples each)

• Word of Mouth
• Social media marketing
• advertisement
• Direct marketing
• Sales Promotion

2. What are the Key Marketing strategies (5 examples each)

• Word of Mouth
• Social media marketing
• advertisement
• Direct marketing
• Sales Promotion

3. IDENTIFY TACTICS, CALENDAR, STAFFING, ASSESSMENT AND BUDGET

• Word of Mouth
• Social media marketing
• advertisement
• Direct marketing
• Sales Promotion