To create successful new$$ products, a company must$\_\_\_\_\_\_\_.$

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Part $1$

A$.$

spend more on research and development$($R&D$)$ than its competitors and understand its consumers

B$.$

cut costs to keep the price of new products low while delivering acceptable quality

C$.$

understand its$$ consumers, markets, and competitors and develop products that deliver superior value to customers

D$.$

obtain successful products through acquisitions instead of doing internal development

E$.$

focus its new product development efforts only on consumers and deliver value