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To improve the likelihood of your brand being a success in Canada, what are the 4 cognitive factors that you will use as part of
- To improve the likelihood of your brand being a success in Canada, what are the 4 cognitive factors that you will use as part of marketing efforts for your brand. - 4 MARKS
- To improve the likelihood of your brand being a success in Canada, what are the 4 affect factors that you will use as part of marketing efforts for your brand. - 4 MARKS
- Explain the role of unconscious influences on attitudes and behavior in low-effort situations in the context of your brand. How will you as the CEO of a new brand ensure that you are successful? - 3 MARKS
- Discuss how consumers form beliefs based on low-processing cognitive effort, and present 3 strategies that you will use to ensure that your brand is optimally positioned for success.
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
