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To support their other promotional efforts, firms use q , to generate free media attention. Multiple Choice direct marketing public relations personal selling sales promotion
To support their other promotional efforts, firms use to generate free media attention.
Multiple Choice
direct marketing
public relations
personal selling
sales promotion
advertising
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
