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Topic: Habitual Buying You are the marketing manager for Le Gardien, a health care brand that has just launched a new line of no-mess hand

Topic: Habitual Buying

You are the marketing manager for Le Gardien, a health care brand that has just launched a new line of no-mess hand sanitisers at a competitive price point in the UK. What can you do to encourage consumers to try your product and encourage repeat purchases? Use research and examples to support your argument. (10 marks)

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