Total points: $\frac{13}{15}$

Attempts left: $2$

You are a sales manager for a luxury automobile dealership where you have been employed since graduating from college. Your neighbor, who teaches a college course on marketing, has asked you to make a presentation to their class as a guest speaker. As you begin your presentation, you ask the students what they think about the following statements. You give them a hint that all of the statements are true except one. Which statement is not true?

Personal selling is much costlier and more time$-$consuming than other forms of promotion.

Personal selling is the single largest marketing expense in many firms.

According to the Bureau of Labor Statistics, jobs in sales are expected to grow over the next decade.

Conditions that favor an emphasis on personal selling over advertising include situations in which a market has a relatively small number of customers.